Monster Energy tries to bully indie dev out of using the word ‘monster’, but chose the wrong guy to pick on-

Monster Energy is a ubiquitous energy drink brand, now owned by Coca Cola, that as part of its marketing targets the gaming audience. It was an in-game item in Death Stranding (though clearly didn’t pony up for the Director’s Cut, which removed it). As much as the brand wants to appeal to gamers, though, it also has a reputation within the industry for being heavily litigious. Previous legal tangles include a clash with Ubisoft over Immortals: Fenyx Rising (which was initially called Gods and Monsters).

Yep, it’s another brand that thinks it owns the generic word it’s adopted. This time, however, it picked the wrong target. 

Coca Cola and Monster Energy have targeted indie developer Glowstick Entertainment for the great crime of making a game called Dark Deception: Monsters & Mortals (thanks, TheGamer). Founder and CEO Vincent Livings posted about the legal threats and the settlement offered by Monster, which allows for the studio to use the name in excha…